📱 What is an eSIM?

An eSIM (embedded SIM) is a digital SIM built into your phone. Instead of swapping a plastic card, you download a data plan and you're online — just like that.

With Ulta, you pick a destination, grab a plan, and your eSIM activates the moment you land. Your regular SIM stays in place — calls and texts still work on it while Ulta handles your data.

Key things to know:

• No physical SIM card needed
• Works alongside your regular SIM
• Data only — no new phone number
• Install before you travel, activate when you arrive